Saturday, March 7, 2015
Promotion
The promotion is so important I prefer Billboards to be honest. They catch your attention if they are done the correct way.Billboards are the most common form of outdoor advertising. Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience, To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to deconstruct and categorize ads is a useful skill for those who aspire to do creative work.PG 107 LANDA,R When I purchased my 2015 Versa I had yet seen this car on a billboard or anything.M billboard would be around bus stops, colleges, and on highways so that all the people that have gas guzzlers and or don't even have a car would want to check out what the 2015 Versa has to offer them.Most of the time, billboards are aimed at drivers, bikers, cyclists or pedestrians (which is why you have just a few seconds to get a message across). This causes an interesting dilemma for the advertiser; you want to get noticed, but you don’t want to be responsible for major, or even minor, accidents
A billboard is a secondary advertising medium, which means that it’s ideal for brand-building and supporting a campaign, but it just cannot do the heavy lifting. But billboards, they are the wrong medium for anything other than a quick message.
The Big Idea
The Big Idea is very important,in many ways the elements that go into differentiating cars are the same as any other business. While it may seem obvious, most businesses are not even doing a good job at the three basics. If you can make sure to keep these areas in good shape, you will by default stand head and shoulders above the rest. Quality of product Make a list of the top three or four qualities your customer looks for in your type of product and make sure you are delivering it.Quality of service,The tone with which business is conducted can make all the difference in the world. What are the most important service qualities to your product and or consumer? Is it timeliness, friendliness, personal attention, and most of all delivery absolutely. A mind map is a visual representation, diagram, or presentation of the various ways words, terms, images, thoughts, or ideas can be related to one another. A useful tool in understanding relationships and organizing thoughts, it leads to idea generation. Mapping is a brainstorming and visual diagramming tool that is used to develop an idea or lead to an idea; it is also called word mapping, idea mapping, mind mapping, word clustering, and spider diagramming. It can be used to visualize, structure, and classify ideas and as an aid in study, organization, problem solving, and decision making. The resulting visual map is a diagram used to represent thoughts, words, information, tasks, or images in a specific diagrammatic arrangement. There is a central key word or thought, and all other words or thoughts or visuals stem from and are linked to that word or thought, in a radius around that central focal point. It has been said that mapping is a visualizing technique dating to ancient Greece.PG37, LANDA,R
Competitive Analyses
The 2015 Nissan Versa is the next big thing. they are in competition with the Honda Civic, Hynudai Accent, Kia and most small Sedans. Each of these well known brands draw there consumer in but having advertising and special events to market the item. I have test driven each one of these other cars and to be honest just was not sold. I think the approach is very important along with the approach.By making the advertising as intelligent and colorful as the publication itself. In other words, make it a product demonstration on paper. Get people's noses in between the pages, and they'll stay there.” PG 20 LANDA,R
Most of the amenities fot these cars are similar however there was something different when it came to the Versa I think it has a lot to do with the delivery. Open your eyes! New stories and ways of telling them are all around us, sometimes in seemingly mundane environments. Think of it, a simple arced line curving upward on a page can make people feel hopeful.Whenever possible, be a witness to the miracle that occurs when the presentation of a visual image sets off a reaction from a viewer. When you can combine a series of far more complex images, sound, voices, and music, wow, what amazing things you can do.Be there when it happens and take notes, because using that power to illuminate your ideas is what it's all about.PG 25 LANDA, R So many companies now days have great ideas but they take on the wrong way to deliver the product.Why is it that so many great ideas die on a piece of paper? They “look” great, they “sound” great, and then something terrible happens. I suggest that the next time an idea turns out just the way you imagined, or better yet, way better than you imagined, first thank the great people you worked with, and second, reconstruct the events that led to that success and try to learn from them.You'll be teaching yourself to listen to what other people have to say and allowing them to make your ideas better.Knowing what made an idea come together well once has made me be more receptive to letting it happen again. And again. so this is where they need to have a creative mind and more. People do not usually say, “I don't want to be more creative.” In any discipline, from science to music, creativity is valuable. Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot. You will notice that “creative” is coupled with “thinkers.” For creativity to be useful, it must be coupled with intellect, not to mention perseverance. In fact, if you study geniuses and their work—Charles Darwin, Albert Einstein, Alexander Fleming, Toni Morrison, Amadeus Mozart, Pablo Picasso, Twyla Tharp, or Frank Lloyd Wright—you will find this to be true.
Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies.PG 33 LANDA,R
Most of the amenities fot these cars are similar however there was something different when it came to the Versa I think it has a lot to do with the delivery. Open your eyes! New stories and ways of telling them are all around us, sometimes in seemingly mundane environments. Think of it, a simple arced line curving upward on a page can make people feel hopeful.Whenever possible, be a witness to the miracle that occurs when the presentation of a visual image sets off a reaction from a viewer. When you can combine a series of far more complex images, sound, voices, and music, wow, what amazing things you can do.Be there when it happens and take notes, because using that power to illuminate your ideas is what it's all about.PG 25 LANDA, R So many companies now days have great ideas but they take on the wrong way to deliver the product.Why is it that so many great ideas die on a piece of paper? They “look” great, they “sound” great, and then something terrible happens. I suggest that the next time an idea turns out just the way you imagined, or better yet, way better than you imagined, first thank the great people you worked with, and second, reconstruct the events that led to that success and try to learn from them.You'll be teaching yourself to listen to what other people have to say and allowing them to make your ideas better.Knowing what made an idea come together well once has made me be more receptive to letting it happen again. And again. so this is where they need to have a creative mind and more. People do not usually say, “I don't want to be more creative.” In any discipline, from science to music, creativity is valuable. Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot. You will notice that “creative” is coupled with “thinkers.” For creativity to be useful, it must be coupled with intellect, not to mention perseverance. In fact, if you study geniuses and their work—Charles Darwin, Albert Einstein, Alexander Fleming, Toni Morrison, Amadeus Mozart, Pablo Picasso, Twyla Tharp, or Frank Lloyd Wright—you will find this to be true.
Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies.PG 33 LANDA,R
2015 Nissan Versa Slogan: "The Power To Do More"
I choose to this slogan, "The Power To Do More",For the 2015 Nissan Versa. The reason why I choose this slogan is because it makes sense this car is the most affordable car in 2015. I just got this car in November of 2014, I have saved so much money on gas and now have more money to live. This car is great for traveling, running around town, great for a first time buyer and a student. When I came up with this Slogan I was thinking of how much money one will have inn their wallet once the have done their normal up keep of this car. Oil changes, brakes, gas, car washes, and etc. This car is not hard on any ones budget. I love that you are able to still enjoy life and not have to worry about how you are going to fill up the gas for your up in coming work week. The Power To Do More means just that, live life and do more while driving around in a nice brand new car. Anyone that has purchased this car like myself knows exactly what I am referring too most new cars now days are hard on peoples budgets car insurance along with normal maintenance.Newer models for strategic planning include designers and art directors in brief construction. Assembling from the outset an integrated team (including client, planners, account managers, designers, copywriters, producers, information technology [IT] professionals, architects, interior designers, and industrial designers, among others) is more progressive, leading to broader strategic thinking, multiple perspectives, and greater collaboration. With new and emerging media, an integrated team is critical to strategic planning.PG 18 LANDA, R I want any person that buys this vehicle to be excited and happy of the experience that they take from it making the owner very happy that they bought such a reliable affordable car. Once you have owned this car for more then 30 days you naturally falls in love this all it has to offer and you understand why this car allows the owner to do more in there social life and or save a little more money. If I was to ever have to tell someone that was looking for a great starter car with a awesome warranty and great on gas and looks great the 2015 Nissan Versa is definitely the smart buy for all the right reasons. This vehicle gives you the consumer "THE POWER TO DO MORE"..... It has been proven and I know that in the future all its going to do is get better. I cant wait for the next Nissan Versa to come out to compare because truly I do not think it doesn't get any better.......An ad campaign for a shampoo might convince you that its use would leave your hair shinier or fuller, curlier or straighter, less frizzy, or more fragrant than any other that might appeal to you. For such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that will reach you. PG(3) LANDA, R
So when making a advertising ad make sure it is relevant to your audience.
So when making a advertising ad make sure it is relevant to your audience.
Saturday, February 28, 2015
Week 6 allen Sherman
Pic-O-Pay: type of toothpaste
Fluoristan: A preparation of stannous tin and fluoride used to fluoridate toothpaste and other dental preparations.
Hexachlorophene: a white, odorless compound used as an antibacterial agent.
GL-70
Dermasil
Vitrol-D
Lanolin wave: a form of sweat used to have wavy hair.
Boo-boop: a bleep to block out obscenity on television.
Tufsyn
Retsyn
Acrylan: a type of watch
Marfac
Melmac: plastic dishes
Orlon: a brand of synthetic, acrylic textile fiber of light weight, wrinkle resistance, and resistance to weathering and many chemicals.
Korlan: fiber used in carpets
Accutron: a type of watch in which the balance wheel and hairspring aare replaced by a tuning fork kept in vibration by a tiny internal battery.
Teflon: a fluorocarbon polymer with slippery, nonsticking properties, polytetrafluoroethylene.
Ban-Lon: a brand of mulitstrand, continuous-filsment synthetic yarn modified by crimpling to increase bulk.
Blue Magic whitener: detergent
Fastback: a form of a back for an automobile body consisting of a single, unbroken convex curve from the top to the rear bumper.
Wide-Track: type of tire
Autronic Eye: advance look at where a car is turning
Platformate
it goes two miles more
Nasograph: a fake tool used in the 50s to breath on.
Naugahyde: a brand of strong vinyl-coated fabric made to look like leather and used for upholstery, luggage, etc.
The giant who lives in my washing machine
jolly and green: the green giant
tiger who causes my gas tank to flood: brand of gasoline, who's logo is a tiger.
handsome white knight: a handsome white knight who comes to clean your white clothes.
man with the eyepatch: Hathaway shirts
that nut who flies into the front seat for Hertz
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